Introduction
In the world of business, it is important to maintain a good relationship with customers. A good customer relationship management (CRM) system is, thus, vital to winning new customers, retaining existing ones and maximizing profits. Companies can choose from a wide range of CRM software available for cloud services. In this blog post, we will compare two popular CRM systems - Salesforce and Hubspot - to help you choose the one that best fits your business needs.
Pricing
Both Hubspot and Salesforce have different pricing plans which are typically based on the features you require. Hubspot offers a free version, which comes with basic CRM features, including contact management, deal management, and email scheduling. The basic plan for Hubspot costs $45 per month per user, while the professional and enterprise plans cost $900 and $4,200, respectively.
Salesforce, on the other hand, does not offer a free version but has a wide range of pricing options. The basic plan for Salesforce comes in at $25 per month per user, with the professional and enterprise plans costing $75 and $150, respectively. Additionally, there is a lightning unlimited plan for $300 per month per user, which includes additional features such as unlimited access to support and training, as well as the Salesforce platform.
Overall, Hubspot has a cheaper pricing plan as compared to Salesforce.
Features
Both Hubspot and Salesforce have powerful CRM features. Hubspot tends to focus more on inbound marketing with features such as social media management, landing pages, and email marketing with built-in lead forms. This system is designed to help businesses attract new customers through content creation and drive traffic to their websites.
Salesforce, on the other hand, is a more comprehensive and customizable system suitable for larger companies with more complex workflows. Some of the advanced features in Salesforce include integration with third-party apps, custom app creation, and reporting.
User Interface
In terms of user interface, Hubspot has a more modern, user-friendly interface. This makes it easier for users of all skill levels to navigate and quickly learn how to use various features. Salesforce, on the other hand, has a more complex interface, making it a bit difficult for new users to get started.
Integration
Another important factor when choosing a CRM system is its ability to integrate with other apps. Hubspot integrates with a wide range of apps such as Gmail, Google Calendar, and Zapier. Salesforce, on the other hand, has a large number of integrations available, with over 3,000 listed on the Salesforce AppExchange, including DocuSign, Microsoft Outlook and Dropbox.
Customer support
Both Hubspot and Salesforce provide excellent customer support, with a wide range of resources available such as help centers, video tutorials, and an active community of users.
Conclusion
Both Hubspot and Salesforce offer powerful CRM tools, with their own unique strengths and weaknesses. In terms of pricing, Hubspot has a cheaper basic plan, while Salesforce offers more comprehensive features and customization options. Hubspot is a more user-friendly platform, while Salesforce is a more complex system that offers more integrations and flexibility. Ultimately, the decision of which CRM system is the best fit for your business depends on your specific needs.